• Who We Are?


At The ODD Company, we specialise in organisational development through our unique online resource, the Team Diagnostic Profiler (TDP). We help organizations successfully improve the performance of their teams and leaders using corporate team strategies.

Our approach using our TDP platform and methodology:

  • Drives up to 25% effectiveness in team performance
  • Recognizes the difference in team types – their unique characteristics and challenges
  • Links team and individual performance management
  • Integrates team performance metrics with key business processes
  • Is complimentary to your existing team assessment and development methods
  • Is a uniquely self-serve, continuous self-assessment platform
  • Is easily tailored to your needs, scalable with your business and cost effective
  • Is an operational and not a HR process

Dr. Simon MacRory, CEO DBA, FCIPD, FIITD – Founder and CEO

I am the founder of The ODD Company and prior to that I was the founder and CEO of Graphite HRM Ltd. I am also a published author, Visiting Research Fellow, Nottingham Business School. I have 30 years’ experience in international markets, working with major brands, leading strategic culture change programmes, with a particular focus on teams and team effectiveness. I am one of the few world’s leading experts on teams and I want to ensure that all our clients can maximise the benefits of TDP within their organisations.

ODD Fact: I am training for my black belt in King Fu, 10 down one to go, but I also go to dance lessons every Sunday – so, both a fighter and a lover!

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T.J. Byrne – BA, H.Dip in Ed – Director of Client Services

I am a leadership and team development expert, supporting leading Blue Chips in Ireland and Europe over a 30-year career spanning the technology, financial services and professional services sectors. I have been working on the development of TDP since its creation and first release in 2004. My team and I manage the tool’s content including the comprehensive online resource centre. We support the delivery of our online TDP training solution, ensuring that our customers have all they need to successfully implement TDP throughout their organisations.

ODD Fact: I have been a member of an underground movement for over 30 years – I was Chairman of the Speleological Union of Ireland and I still am a Cave Rescue Warden

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Mindaugas (Min) Boruta – BA English Philology and Information Technology – Director of Technical Development

I am an expert in Microsoft SQL, SAP Crystal Reports, Microsoft ASP.NET, Microsoft Windows Server and PERL development, I am also a certified MSCE and ASP.NET application developer. My team and I strive to deliver a robust and intuitive cloud-based product. Our aim is to improve user experience by ensuring reliability, data security and by enhancing user-friendliness. We look forward to your on-going feedback, suggestions and input.

ODD Fact: Ex international wheelchair basketball player for the Lithuanian National Team – racing around a sports hall in a wheelchair and crashing into other players really is fun!

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